A Spirited Welcome to Bright
The Great Alpine Road is a journey of breathtaking vistas and thrilling hairpin turns, a symphony of engine notes echoing through the Victorian High Country. As the sun begins to dip below the peaks, casting long shadows across the valleys, the charming town of Bright emerges as a welcome sight. It’s a place to rest, to refuel, and, for those in the know, to indulge in a truly unique culinary experience. Nestled in the heart of this alpine oasis is Reed & Co Distillery, a beacon for the discerning traveller and the perfect end to a day of spirited driving.
The Driver's Arrival
Pulling into Bright, the crisp mountain air is a refreshing welcome. After the focused intensity of the drive, the town’s relaxed atmosphere is immediately apparent. Finding Reed & Co is easy; it’s located in a converted workshop, its industrial-chic facade a subtle hint at the creativity within. Parking is available nearby, allowing you to stretch your legs and admire the surrounding scenery before stepping inside. The transition from the open road to the warm, inviting interior of the distillery is a welcome one. The scent of woodsmoke from the grill and the faint, sweet aroma of botanicals from the still create an immediate sense of place, a feeling that you’ve arrived somewhere special.
From Still to Table
At the heart of Reed & Co is ‘Molly,’ the gleaming copper still that is the source of their signature Remedy Gin. Owners Hamish Nugent and Rachel Reed, formerly of the acclaimed Tani Eat & Drink, have poured their passion for flavour into the art of distillation. The result is a gin that is both complex and beautifully balanced, with a character that speaks of the surrounding landscape. Tastings are available in the afternoon, a perfect pre-dinner activity. Learning about the distillation process and the carefully selected botanicals adds another layer of appreciation to the experience. It’s a story of craftsmanship and a deep respect for local ingredients, a philosophy that extends to every aspect of Reed & Co.
A Menu Kissed by Fire
The kitchen at Reed & Co is powered by a magnificent red gum-powered grill, a necessity born from the electricity demands of the still. This happy constraint has shaped a menu that is both rustic and refined, with a focus on elemental flavours. The influence of Japanese cuisine is subtle but masterfully woven throughout the offerings, a nod to the chefs’ culinary background. The cold-smoked Murray cod, served with smashed coal-roasted potatoes, is a revelation. The smoky, delicate fish is perfectly complemented by the earthy potatoes and the crunch of translucent potato crisps. Another standout is the Harrietville trout, cooked to perfection and served with its own crisped skin and a dollop of ash-dusted crème fraîche. For the meat lover, the koji-cured steak is a must-try. The koji fermentation process gives the steak a remarkable depth of flavour and a tender texture, and it is served simply with pickled wasabi, allowing the quality of the beef to shine.
The Verdict
Reed & Co Distillery is more than just a restaurant; it’s a destination. It’s a place where the passion of its owners is evident in every detail, from the handcrafted gin to the perfectly executed dishes. For the driver who has spent the day conquering The Great Alpine Road, it is the perfect reward. It’s a place to unwind, to indulge, and to create lasting memories. Reed & Co is a shining example of what makes the Victorian High Country so special: a deep connection to the land, a commitment to quality, and a warm, welcoming spirit. It is, without a doubt, a must-visit on any journey through this beautiful part of the world.
Practicalities for the Road-Weary Traveller
Parking: Ample street parking is available near the distillery.
Reservations: Highly recommended, especially on weekends and during peak season. Book well in advance to avoid disappointment.
Dress Code: Smart casual. The atmosphere is relaxed, but the quality of the experience warrants a touch of style.
Price Range: Expect to pay for quality. The price range is in the upper-mid tier, but the experience is well worth the investment.